Your online reputation can make or break you

Lisa Tramontana
January 3, 2021

It doesn’t matter what you’re looking for. A Google search will tell you everything you need to know about a business or an individual—but that’s not always a good thing. Whether you’re a physician, a realtor, a fitness trainer or a restaurant owner, you probably have an online reputation. Make sure it’s a good one!

There are steps you can take to manage your online presence. Here are some tips for making a positive impression on potential customers and clients.

1. Search engine optimization (SEO)

To attract business, make sure your name or business pops up when people search for your product or service, preferably in the first group of listings.

2. Customer/Client reviews

See what people are saying about you. They don’t have to go to your site to praise or criticize you. They can do that in any number of places and platforms.

3. A website that wows

There’s nothing worse than a website that is “under construction,” outdated or just poorly designed. Make sure your site is modern, informative, easy to navigate, and interactive.

4. Protect your privacy

There is some information you might not want to share, such as court records, lawsuits and business filings—and not just because it might be embarrassing, but because it could make you vulnerable to hacks and identity theft.

5. Monitor your social footprint

Search yourself on a regular basis to make sure your positive news, reviews and achievements are showing up, keeping you in a flattering light.

6. Engage

Don’t forget the “social” in “social media.” Communicate! If you have a page for comments, respond to them in a timely manner. Be transparent by answering questions, admitting mistakes, and finding a resolution for those who have had a bad experience.

Most of these steps you can do on your own, but if you need help, there are services, branding agencies, and software that can help you improve your opportunities to shine online.

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