Tapping into 2021 marketing trends

Lisa Tramontana
January 3, 2021
Blocks spelling "2021 Trends"

The purpose of advertising is the same today as it has been for decades—to inform or remind consumers about a specific brand and its benefits. The message might be the same as it was 50 years ago, but the way it’s delivered has changed dramatically. Here’s what’s trending for 2021.

1. Personalized advertising

You might have referred to it as “targeted marketing” a few years ago, but basically, it’s advertising aimed at a specific (type of) consumer, and it’s getting more detailed by the minute. Advertisers have learned a lot about their customers from the links they click on, their google searches, purchase history, and survey responses. Personalized marketing is here to stay.

2. Nostalgia marketing

You’ve experienced those “blasts from the past,” whether it’s a song or a place or a fragrance. Nostalgia has a way of making us feel good and advertisers are using our memories of the “old” to sell the appeal of the “new.”

3. Image building

Companies and businesses are getting positive feedback and lots of attention from image-building advertising. This includes special events, campaigns, video seminars, etc. that create positive audience attention and respect to your brand, company or business. And it’s even better when it’s face to face.

4. Brand activism

Depending on your product or service, your brand can really resonate with consumers when you speak up about social or environmental issues that affect you. From climate change to gender roles to racism, consumers pay attention when you take a stand.

5. Social media

Businesses have become more and more social media savvy, and the platform options continue to expand. For customized, data-driven, cost-effective and results-oriented messaging, social media is the way to go.

6. Live video

Streaming videos in real time is becoming more and more popular for launching new products, conducting tours, hosting chats, doing product demonstrations, and providing “sneak peeks” of special events or performances.

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