Connect with your community

Lisa Tramontana
January 3, 2021

Your ad campaigns may feature the latest technology or tap into the latest trends, but if you want your business to grow and be successful, nothing works better than “word of mouth.” What people say about you to their friends, family, neighbors and co-workers can have more impact than a glossy television commercial or livestreamed retail event. It promotes goodwill, elevates your reputation, and helps you make personal connections. Here are some easy ways to make a great impression in your community.

1. Introduce yourself

Do you know the owners or managers of the businesses in your neighborhood? Drop by and meet them. They may not be in the market for your product or service, but they might know someone who is. Drop off some fresh fruit or muffins for their next staff meeting … just because.

2. Share your expertise

Plan a class or seminar that highlights your business’ expertise or specialty. Are you a medical clinic? Teach a class on CPR. A restaurant? Host a fun cooking class. Bank? Show people how to do their own taxes. If it has value and relevance, people will appreciate your effort and will remember you as an important resource later.

3. See and be seen

Keep a list of upcoming festivals, markets, parades and special events. Serve as a sponsor or set up your own booth/tent to share information about your business. Hand out promotional items that put your company “top of mind” among your visitors.

4. Be a team player

Don’ be left out when that 5K Run or Healthy Heart Walk takes place this weekend. Form a team to participate and support the health and well-being of your community.

5. Professional networking

It might seem old school, but it’s important to join a local business group or your city’s chamber of commerce. There’s no better way to network with other professionals in your market area.

6. Manage your online reputation

Even if you become a master at face-to-face interactions, there’s no denying that it’s a digital world. Make sure people can find you easily online, that your information is current, and that your reviews are positive. Educate yourself about online reputation management.

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